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Podcast #20 - Bianca Allen - Cross Collaboration Between Agencies and Publishers

Scott Howland | 19 August 2020 | Read time: 1 minutes
Topics | Podcast
 

This episode, Scott Howland is joined by Bianca Allan of the Financial Times. They discuss marketing strategy and cross collaboration between agencies and publsihers in the strategy/performance world!

  • What does this mean?
  • What are strategic agencies?
  • What are performance agencies?
  • Best ways in which to align as one business
  • Benefits to removing competition
  • Top tips to align agencies and collaboration

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