Podcast #25 - Robbie Kellman Baxter - Why Subscription Strategies are so Popular

In this episode Scott Howland is joined by Robbie Kellman Baxter of Peninsula Strategies, or maybe better known being the author of The Forever Transaction and Membership Economy. They caught up about Subscription Strategies, why they're so popular and why Robbie herself fell in love with this business approach.

Why Robbie loves recurring revenue strategies
(clue, stems from Netflix!)
Why they are becoming so popular
The shift from one-time to recurring relationships
Curation, replenishment and access subscriptions
The Forever Transaction and Membership Economy
Taylor Swift, Lizzo and a glass of white wine!

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