Podcast #26 - FIPP World Congress - Building Customers for Life

In this session, slightly different tact, with a recording of our fireside chat at the FIPP World Congress where James Henderson (Zephr CEO) interviews Julian Thorne (Chief Customer Officer - Dennis Publishing), Debora Brooksbank-Taylor (CTO & Programme Director - New Scientist) and John Schaefli (Chief Revenue Officer - FIPP).

Building Customers for Life

Recording of the FIPP World Congress Session
The cultural shift in publishing monetisation and approach
How tech relates to this change of approach and model...
Key outcomes - what you should focus on
What does success look like

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