Podcast #27 - Chris Scott - Why you need to take advantage of user states

In this episode, Chris Scott (Zephr's Co-Founder and CPTO), talks to us about User States and why these are relevant and key for today's publishing and media industry.

What are user states
How’s it relevant for today’s publishing and media industry
Understanding retention and your customers’ lifecycle
How do you keep users engaged
Identifying markers for customer churn
Challenges media and publishing will face in 2021

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