In this episode, Chris Scott (Zephr's Co-Founder and CPTO), talks to us about User States and why these are relevant and key for today's publishing and media industry.
- What are user states
- How’s it relevant for today’s publishing and media industry
- Understanding retention and your customers’ lifecycle
- How do you keep users engaged
- Identifying markers for customer churn
- Challenges media and publishing will face in 2021