close
Request Demo

Podcast #29 - Karsten Madsen - Cost of Acquisition & Customer Lifetime Value

Scott Howland | 9 March 2021 | Read time: 1 minutes
Topics | Podcast
 

In this episode,  Scott Howland speaks with Karsten Madsen, CEO and Founder of Morning Score. They discuss actual real figures from Morning Score's scaling subscriptions looking at Cost of Acquisition, Customer Lifetime Value and how this affects the growth of a business.

  • What is Cost of Acquisition (CAC)
  • How this relates to Lifetime Value
  • Real Morning Score examples

 

For more on Morning Score - check out https://morningscore.io/


 

Recommended

Podcast #35 - Arjun Saksena & Max Nimaroff - Product Led Growth & Revenue Growth

In this session, Scott Howland is joined by Arjun Saksena (Founder & CEO of Humanic) & Max Nimaroff (GM of Subscriber Experience at Doordash). Covered in the...

Podcast #34 - Nick Corey - Why Podcasts Are the Future of Valuable Content

In this session, Scott Howland is joined by Nick Corey of Free Interviews Now. Covered in the session are thoughts on why podcasting is such a valuable content...

Podcast #33 - Shannan Bowen and Jessica Gilbert - Local news and dynamic user experiences

In this session, Scott Howland is joined by Shannan Bowen and Jessica Gilbert of McClatchy. Covered in the session are thoughts on the local news movement, how...
Subscribe to our newsletter

Get updates direct to your inbox

Subscribe
Subscribe to our newsletter

Get updates direct to your inbox