close
Request Demo

Podcast #29 - Karsten Madsen - Cost of Acquisition & Customer Lifetime Value

Scott Howland | 9 March 2021 | Read time: 1 minutes
Topics | Podcast
 

In this episode,  Scott Howland speaks with Karsten Madsen, CEO and Founder of Morning Score. They discuss actual real figures from Morning Score's scaling subscriptions looking at Cost of Acquisition, Customer Lifetime Value and how this affects the growth of a business.

  • What is Cost of Acquisition (CAC)
  • How this relates to Lifetime Value
  • Real Morning Score examples

 

For more on Morning Score - check out https://morningscore.io/


 

Recommended

Podcast #3 - The Subscription Think Tank: Julian Dickens

Welcome to the next episode in our Subscription Think Tank series!  In this episode, our COO, Felix Danczak, interviews renowned media and communications...

Podcast #2 - The Subscription Think Tank: Rosie Taroghion (Gousto)

  Welcome to the next episode in our Subscription Think Tank series!  In this episode, our VP of customer experience, Andreas Martin, interviews Rosie...

Podcast #1 - The Subscription Think Tank: Dipika Sawhney - Salesforce

  Welcome to the new Zephr Podcast Series: The Subscription Think Tank!  In this series, we'll be interviewing experts from other subscription industries to...
Subscribe to our newsletter

Get updates direct to your inbox

Subscribe
Subscribe to our newsletter

Get updates direct to your inbox