Podcast #29 - Karsten Madsen - Cost of Acquisition & Customer Lifetime Value

In this episode, Scott Howland speaks with Karsten Madsen, CEO and Founder of Morning Score. They discuss actual real figures from Morning Score's scaling subscriptions looking at Cost of Acquisition, Customer Lifetime Value and how this affects the growth of a business.

What is Cost of Acquisition (CAC)
How this relates to Lifetime Value
Real Morning Score examples

For more on Morning Score - check out https://morningscore.io/

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