close
Request Demo

Podcast #4 - Jordan Adams - Demand Generation vs Lead Generation

Scott Howland | 29 April 2020 | Read time: 1 minutes
Topics | Podcast
 

In this podcast Scott Howland of Zephr interviews founder and MD of Martech Tracker, Jordan Adams. Some of the key themes cover the conflict zone, why marketing and sales are disconnected and answers to the following questions:

  • What are demand and lead generation?
  • Why do people confuse the two?
  • How you can nurture demand to produce strong leads
  • Top 3 tips for implementing a demand generation strategy

 

Listen Here: 

 

Recommended

Podcast #35 - Arjun Saksena & Max Nimaroff - Product Led Growth & Revenue Growth

In this session, Scott Howland is joined by Arjun Saksena (Founder & CEO of Humanic) & Max Nimaroff (GM of Subscriber Experience at Doordash). Covered in the...

Podcast #34 - Nick Corey - Why Podcasts Are the Future of Valuable Content

In this session, Scott Howland is joined by Nick Corey of Free Interviews Now. Covered in the session are thoughts on why podcasting is such a valuable content...

Podcast #33 - Shannan Bowen and Jessica Gilbert - Local news and dynamic user experiences

In this session, Scott Howland is joined by Shannan Bowen and Jessica Gilbert of McClatchy. Covered in the session are thoughts on the local news movement, how...
Subscribe to our newsletter

Get updates direct to your inbox

Subscribe
Subscribe to our newsletter

Get updates direct to your inbox