Podcast #4 - Jordan Adams - Demand Generation vs Lead Generation

In this podcast Scott Howland of Zephr interviews founder and MD of Martech Tracker, Jordan Adams. Some of the key themes cover the conflict zone, why marketing and sales are disconnected and answers to the following questions:

What are demand and lead generation?
Why do people confuse the two?
How you can nurture demand to produce strong leads
Top 3 tips for implementing a demand generation strategy

Listen Here:

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