close
Request Demo

Podcast #8 - Ben Pheloung - Keyword Blocking and Brand Safety

Scott Howland | 27 May 2020 | Read time: 1 minutes
Topics | Podcast
 

GM of Mantis (A Reach PLC company), Ben Pheloung, is today interviewed by Scott Howland of Zephr. This episode covers the world of keyword blocking and brand safety and ways in which publishers and advertisers can ensure there are no more missed opportunities.

  • What is Brand Safety
  • Why are publishers losing revenue
  • What do Peppa Pig, Mel B & Shoot have in common?
  • Ensuring no more missed opportunities!

 

Listen Here:

 

Recommended

Podcast #6 - The Subscription Think Tank: James Counter- User centred Design

Welcome to the next episode in our Subscription Think Tank series!  In this episode, our VP of Marketing, Sibel Ugur, interviews our Creative Director of...

Podcast #5 - The Subscription Think Tank: Aled John- FT Strategies

Welcome to the next episode in our Subscription Think Tank series!  In this episode, our VP of customer experience, Andreas Martin, interviews Deputy Managing...

Podcast #4 - The Subscription Think Tank: Robert Manly- Amazon

Welcome to the next episode in our Subscription Think Tank series!  In this episode, our CPO, Chris Scott, interviews the Principal Product Manager of Amazon,...
Subscribe to our newsletter

Get updates direct to your inbox

Subscribe
Subscribe to our newsletter

Get updates direct to your inbox