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Podcast #8 - Ben Pheloung - Keyword Blocking and Brand Safety

Scott Howland | 27 May 2020 | Read time: 1 minutes
Topics | Podcast
 

GM of Mantis (A Reach PLC company), Ben Pheloung, is today interviewed by Scott Howland of Zephr. This episode covers the world of keyword blocking and brand safety and ways in which publishers and advertisers can ensure there are no more missed opportunities.

  • What is Brand Safety
  • Why are publishers losing revenue
  • What do Peppa Pig, Mel B & Shoot have in common?
  • Ensuring no more missed opportunities!

 

Listen Here:

 

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