Welcome to the next episode in our Subscription Think Tank series!In this episode, our Sr. Director, GTM Operations, Felix Danczak, interviews renowned media and communications adviser, Julian Dickens, to discover how telecom and streaming businesses use content and bundling strategies to attract and retain customers.
- Parallels between bundling in the OTT industry vs. news & media, and the joint challenges both industries will have to overcome
- How content-driven acquisition and retention works in TV and streaming, and how digital publishers can learn from those experiences
- The Washington Post's 50 year subscription offer (and why packages like this might not be such a crazy idea)
- The 'test and iterate' approach successful streaming businesses are using today