close
Request Demo

Podcast #3 - The Subscription Think Tank: Julian Dickens

Admin | 27 June 2022 | Read time: 1 minutes
Topics | Podcast
 

Welcome to the next episode in our Subscription Think Tank series! 

In this episode, our COO, Felix Danczak, interviews renowned media and communications adviser, Julian Dickens, to discover how telecom and streaming businesses use content and bundling strategies to attract and retain customers.


  • Parallels between bundling in the OTT industry vs. news & media, and the joint challenges both industries will have to overcome
  • How content-driven acquisition and retention works in TV and streaming, and how digital publishers can learn from those experiences
  • The Washington Post's 50 year subscription offer (and why packages like this might not be such a crazy idea)
  • The 'test and iterate' approach successful streaming businesses are using today

 


Listen here:

 

 

 

Recommended

Podcast #2 - The Subscription Think Tank: Rosie Taroghion (Gousto)

  Welcome to the next episode in our Subscription Think Tank series!  In this episode, our VP of customer experience, Andreas Martin, interviews Rosie...

Podcast #1 - The Subscription Think Tank: Dipika Sawhney - Salesforce

  Welcome to the new Zephr Podcast Series: The Subscription Think Tank!  In this series, we'll be interviewing experts from other subscription industries to...

Podcast #35 - Arjun Saksena & Max Nimaroff - Product Led Growth & Revenue Growth

In this session, Scott Howland is joined by Arjun Saksena (Founder & CEO of Humanic) & Max Nimaroff (GM of Subscriber Experience at Doordash). Covered in the...
Subscribe to our newsletter

Get updates direct to your inbox

Subscribe
Subscribe to our newsletter

Get updates direct to your inbox