Welcome to the next episode in our Subscription Think Tank series!In this episode, our CPO, Chris Scott, interviews the Principal Product Manager of Amazon, Robert Manly, to discover how Amazon gain a competitive edge with their data, and how Ad tech and Subs tech can work together in harmony.
- How Amazon Advertising’s targeting extends into the broader internet
- How the Amazon Advertising team interacts with the rest of the wider Amazon business
- How Amazon Advertising use data analytics to give them an edge
- How Ad tech and Subs tech can work together to achieve more