Welcome to the next episode in our Subscription Think Tank series!In this episode, our VP/GM, Product & Engineering, Chris Scott, interviews the Principal Product Manager of Amazon, Robert Manly, to discover how Amazon gain a competitive edge with their data, and how Ad tech and Subs tech can work together in harmony.
- How Amazon Advertising’s targeting extends into the broader internet
- How the Amazon Advertising team interacts with the rest of the wider Amazon business
- How Amazon Advertising use data analytics to give them an edge
- How Ad tech and Subs tech can work together to achieve more