Digiday & Zephr Report

Beyond subscriptions: How publishers are tackling audience churn and reacquisition

Publishers work hard to obtain audiences through quality content and experiences online, but often times don't have an effective strategy for retaining those readers, and their achievements too often end up lost.

Digiday and Zephr surveyed publishers about their experiences with subscriptions and other revenue streams. Asked how significant churn is for their business, and looked at how much time and effort they’re spending on acquisition versus reacquisition. In this report, you’ll find the full results and analysis.

Download the report to discover:

• Acquisition, churn and reacquisition strategies
• The impact of limited subscription and access options
• Who should take responsibility for the subscriber journey
• The technology publishers should use to act on valuable data