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Resources

Discover Zephr's latest whitepapers, eguides and webinars for the latest trends, insights and information on how to win in the subscription economy

Featured

The 5 Dos and Don'ts of Digital Subscription Pricing

Did you know a 1% improvement in pricing leads to an estimated 11% increase in profit? Download this eGuide to find out how to optimise pricing for increased subscription profit.

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Whitepaper

Answering The 7 Paywall Questions That Worry CTOs

We interviewed digital officers and media purveyors to help answer the 7 main questions encountered along the way to a successful paywall implementation.

Whitepaper

Bundling vs Unbundling Digital Subscriptions

To bundle or to unbundle... that is the question. Here are some actionable insights to help publishers choose.

Podcast

Ep #33 Zephr Podcast Sessions

 Shannan Bowen and Jessica Gilbert of McClatchy on the local news movement and leveraging dynamic user experiences.

Podcast

Ep #32 Zephr Podcast Sessions

The ever changing publishing landscape and FIPP's new membership approach featuring James Hewes, CEO of FIPP.

Whitepaper

The 3 New Behaviours of Media Consumers

How to respond to the rising volume of subscribers and members who rarely visit your site - the zombies!

Whitepaper

The Publisher's Digital Subscription Toolbox

The 4 steps to delivering compelling subscription experiences that ensure your business thrives in the subscription economy.

Podcast

Ep #31 Zephr Podcast Sessions

Best-of-Breed, Agile CMS and Soccer Dads featuring Ryan Sholin, Director of Business Development and Partnerships, Wordpress VIP

Podcast

Ep #30 Zephr Podcast Sessions

The Future of Work featuring Ollie Henderson, founder of Bamyazi and current CEO of Odin

Whitepaper

Picking the Right Technology Stack For You

Choosing the right technology stack that works for you can be fraught with difficulty. 

Whitepaper

Do You Need A Monolith Or A Microservice?

Should you pick a single provider who does a little bit of everything, or a series of specialist tools that work together?

Whitepaper

B2B Account Sharing & How To Fix It

Account sharing is prevalent across the entire digital subscriptions space.


Report

The Future of Audience Monetization

In partnership with Digiday, we surveyed more than 100 leading global publishers about the future of audience monetization.

Report

Tackling audience churn & reacquisition

Publishers work hard to obtain audiences through quality content and experiences online, but often don't have an effective strategy for retention

Webinar

Driving Demand Generation Through Customer Centric Marketing

Join ex-Editor of WIRED, David Rowan, and Katrina Broster, Performance Director at Dennis Publishing

Webinar

Customer Journeys in 2025

Join ex-Editor of WIRED, David Rowan, and James Henderson, CEO of  Zephr



Webinar

Subscription Strategy In a Time Of Crisis

Join ex-Editor of WIRED, David Rowan, and Matt Lindsay, CEO of Mather Economics

Webinar

Maximising The Value From Paywalls & Datawalls

Join ex-Editor of WIRED, David Rowan, and Tony Skeggs, CTO of Private Equity International

Podcast

Ep #29 Zephr Podcast Sessions

The Cost of Acquisition & Customer Lifetime Value featuring Karsten Madsen, CEO and Founder of Morning Score

Podcast

Ep #28 Zephr Podcast Sessions

Effectively Using Customer Data in Marketing featuring Shawn Azman of Vidora

Podcast

Ep #27 Zephr Podcast Sessions

Why you need to take advantage of user states featuring Chris Scott Co-Founder and CPTO of Zephr

Podcast

Ep #26 Zephr Podcast Sessions

James Henderson (Zephr CEO) interviews Julian Thorne (Dennis Publishing), Debora Brooksbank-Taylor (New Scientist) and John Schaefli (FIPP)

Podcast

Ep #25 Zephr Podcast Sessions

Why Subscription Strategies are so Popular featuring Robbie Kellman Baxter of Peninsula Strategies

Podcast

Ep #24 Zephr Podcast Sessions

Digital Transformation for B2B Publishing and Events featuring Ricardo Molina of Brightbull

Podcast

Ep #23 Zephr Podcast Sessions

Ads & Subscription Teams Working Together featuring Michael Mendoza, CEO, Lineup Systems

Podcast

Ep #22 Zephr Podcast Sessions

Creating a Publishing Strategy featuring Justin Wohl, CRO at Salon.com


Podcast

Ep #21 Zephr Podcast Sessions

Reader Revenues & Customer Value Chain featuring Grzegorz Piechota of INMA


Podcast

Ep #20 Zephr Podcast Sessions

Cross Collaboration Between Agencies and Publishers featuring Bianca Allan of the Financial Times

Podcast

Ep #19 Zephr Podcast Sessions

Taking a Global Role, Where to Start! featuring Richard Harding, Group CTO, of Haymarket Media

Podcast

Ep #18 Zephr Podcast Sessions

Future of Publishing Monetisation featuring Rob Kinsella, Head of Client Solutions, at the Irish Times

Podcast

Ep #17 Zephr Podcast Sessions

Shifting Perspectives in Sales Raoul Monks, Founder and Director of Flume Sales Training

Podcast

Ep #16 Zephr Podcast Sessions

Behavioural Pricing featuring Florian Bauer of Vocatus AG.


Podcast

Ep #15 Zephr Podcast Sessions

New Revenue Streams, featuring Simona Zanette, MD Hearst Digital SA


Podcast

Ep #14 Zephr Podcast Sessions

Why Brands Leverage Video featuring Josh Bloom, previous Head of Video at Mumsnet

Podcast

Ep #13 Zephr Podcast Sessions

Reducing Churn and Increasing Retention, featuring Jeppe Bjerrum of Jysk Fynske!


Podcast

Ep #12 Zephr Podcast Sessions

Web Monetisation, featuring David Lockie, Founder of Pragmatic


Podcast

Ep #11 Zephr Podcast Sessions

Growth Amid Uncertaintly, conducted by the brilliant Collingwood Advisory


Podcast

Ep #10 Zephr Podcast Sessions

Pivoting Revenues, featuring John Schlaefli, CRO, of FIPP


Podcast

Ep #9 Zephr Podcast Sessions

Choosing your Martech Stack, featuring CEO and Founder of Martech Alliance, Carlos Doughty

Podcast

Ep #8 Zephr Podcast Sessions

Keyword Blocking and Brand Safety, featuring GM of Mantis (A Reach PLC company), Ben Pheloung

Podcast

Ep #7 Zephr Podcast Sessions

Selling in a Crisis, featuring Martin Maynard of Spread the Word Media


Podcast

Ep #6 Zephr Podcast Sessions

Subscriber Strategy, featuring Tor Jacobsen of Schibsted


Podcast

Ep #5 Zephr Podcast Sessions

Optimising Ad Inventory, featuring CEO of Browsi, Nate Zenou


Podcast

Ep #4 Zephr Podcast Sessions

Demand Generation vs Lead Generation, featuring founder and MD of Martech Tracker, Jordan Adams

Podcast

Ep #3 Zephr Podcast Sessions

Product Management, featuring Deputy Head of Product, Richard Holden


Podcast

Ep #2 Zephr Podcast Sessions

Propensity Modelling, featuring CEO of Mather Economics Matt Lindsay 


Podcast

Ep #1 Zephr Podcast Sessions

Customer Lifetime Value, featuring CEO of Big Wheel Consultancy Julian Thorne


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