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Discover Zephr's latest whitepapers, eguides and webinars for the latest trends, insights and information on how to win in the subscription economy

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Starter Kit: Succeed With Digital Subscriptions

Whether you are new to subscriptions or you already have a subscription model, our starter kit is perfect for both technical and commercial teams to  understand the industry trends to succeed.

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Whitepaper

Collaboration: The digital publisher’s secret weapon

Identify the collaboration ‘blind spots’ many publishers miss, as well as the steps for better collaboration to help teams thrive together and grow your subscription business.

Podcast

Podcast #4 - The Subscription Think Tank: Robert Manly- Amazon

The Principal Product Manager of Amazon, Robert Manly, shares how Amazon gain a competitive edge with their data, and how Ad tech and Subs tech can work together.

Training Series

Mini-Training Series: Subscription Innovation For 2022 And Beyond

Zephr has teamed up with some industry specialists, creating a mini-training series to help digital publishers prepare for the rest of 2022.

Webinar

Staying ahead of the curve - top trends influencing the digital publishing industry

In this webinar, our expert panelists delve deep into the top trends impacting the future of the digital publishing industry so you can stay ahead of the curve.

Podcast

Podcast #3 - The Subscription Think Tank: Julian Dickens

Renowned media and communications adviser, Julian Dickens, tells us how telecom and streaming businesses attract and retain customers.

Whitepaper

Behind the scenes: Achieving significant results with data

Learn how successful publishers achieve significant results (such as 100% subscription retention and 50% increase in subscriptions) by leveraging their data.

Whitepaper

The Publisher’s Revenue Playbook

Learn different tactics that digital publishers can use to build a robust strategy to maximise your business's digital subscription revenue. Download The Publisher's Revenue Playbook.

Podcast

Podcast #2 - The Subscription Think Tank: Rosie Taroghion (Gousto)

Our VP of CX, Andreas Martin, interviews Rosie Taroghion of Gousto to discover how they created exponential success in the subscription box space.

Whitepaper

7 best ways to leverage first-party data capture strategies for a competitive advantage

Learn how to optimise your website for better data capture. Discover how to use first-party data to nurture stronger and long-lasting relationships.

Podcast

Podcast #1 - The Subscription Think Tank: Dipika Sawhney - Salesforce

Our VP of marketing Sibel Ugur interviews Dipika Sawhney of Salesforce to discover why a customer-first approach is so effective in marketing today.

Whitepaper

Zephr's Paywall Bundle - Our Most Popular Paywall Guides and Webinar- All in One Bundle!

Our most in-demand paywall content pieces provide you with everything you need to implement successful paywall strategies that actually drive revenue growth.

Whitepaper

Think Like a CTO: How today's successful CMOs are thriving in the digital age

A handbook to help today's CMOs thrive in a world of data by learning how to think like a CTO. Improve communication between commercial and technical teams.

Webinar

Paywall Pain Points in the Post-Cookie Media Landscape

Join James Hewes, President & CEO of  Fipp; Ana Lobb, VP Media & Publishing at MPP; Alan Hunter, Co-Founder at HBM Advisory; Mark Whistler, Head of Product Marketing at Zephr.

Whitepaper

The Digital Publisher's Checklist

If you're in the publishing industry, this checklist could be your chance to exceed revenue goals and ensure you’re set for the new year ahead - 10 things Publishers need to do in the new year to hit revenue goals.

Whitepaper

The Blueprint For Building a Highly Predictable Subscription Revenue Stream

A step-by-step guide to help you fast-track your way to a strong, reliable subscriber base.

Podcast

Ep #35 Zephr Podcast Sessions

Arjun Saksena (Founder & CEO of Humanic) & Max Nimaroff (GM of Subscriber Experience at Doordash) talk current challenges and future tech.

Whitepaper

The Ultimate Digital Publishing and Media Glossary

Uncover and define the most elusive acronyms to keep up with the ever-changing jargon of the publishing landscape.

Whitepaper

Are Your Metrics Meaningful? 4 Types of Data Publishers Should Be Making the Most Of

Top digital data trends and data practices for 2022, so you can track data that makes a real difference towards company goals.

Whitepaper

5 (Actionable) Ways News Media Publishers Can Improve Digital Subscriber Experiences

How to connect pre - and post -acquisition customer journeys to earn and keep subscriber loyalty.

Podcast

Ep #34 Zephr Podcast Sessions

Nick Corey of Free Interviews Now on why podcasts are a form of content like no other, and how brands can think outside the box.
Whitepaper

The 5 Dos and Don'ts of Digital Subscription Pricing

Did you know a 1% improvement in pricing leads to an estimated 11% increase in profit? Download this eGuide to find out how to optimise your pricing strategy.

Whitepaper

Answering The 7 Paywall Questions That Worry CTOs

We interviewed digital officers and media purveyors to help answer the 7 main questions encountered along the way to a successful paywall implementation.

Whitepaper

Bundling vs Unbundling Digital Subscriptions

To bundle or to unbundle... that is the question. Here are some actionable insights to help publishers choose.

Podcast

Ep #33 Zephr Podcast Sessions

 Shannan Bowen and Jessica Gilbert of McClatchy on the local news movement and leveraging dynamic user experiences.

Podcast

Ep #32 Zephr Podcast Sessions

The ever changing publishing landscape and FIPP's new membership approach featuring James Hewes, CEO of FIPP.

Whitepaper

The 3 New Behaviours of Media Consumers

How to respond to the rising volume of subscribers and members who rarely visit your site - the zombies!

Whitepaper

The Publisher's Digital Subscription Toolbox

The 4 steps to delivering compelling subscription experiences that ensure your business thrives in the subscription economy.

Podcast

Ep #31 Zephr Podcast Sessions

Best-of-Breed, Agile CMS and Soccer Dads featuring Ryan Sholin, Director of Business Development and Partnerships, Wordpress VIP

Podcast

Ep #30 Zephr Podcast Sessions

The Future of Work featuring Ollie Henderson, founder of Bamyazi and current CEO of Odin

Whitepaper

Picking the Right Technology Stack For You

Choosing the right technology stack that works for you can be fraught with difficulty. 

Whitepaper

Do You Need A Monolith Or A Microservice?

Should you pick a single provider who does a little bit of everything, or a series of specialist tools that work together?

Whitepaper

B2B Account Sharing & How To Fix It

Account sharing is prevalent across the entire digital subscriptions space.


Report

The Future of Audience Monetization

In partnership with Digiday, we surveyed more than 100 leading global publishers about the future of audience monetization.

Report

Tackling audience churn & reacquisition

Publishers work hard to obtain audiences through quality content and experiences online, but often don't have an effective strategy for retention

Webinar

Driving Demand Generation Through Customer Centric Marketing

Join ex-Editor of WIRED, David Rowan, and Katrina Broster, Performance Director at Dennis Publishing

Webinar

Customer Journeys in 2025

Join ex-Editor of WIRED, David Rowan, and James Henderson, CEO of  Zephr



Webinar

Subscription Strategy In a Time Of Crisis

Join ex-Editor of WIRED, David Rowan, and Matt Lindsay, CEO of Mather Economics

Webinar

Maximising The Value From Paywalls & Datawalls

Join ex-Editor of WIRED, David Rowan, and Tony Skeggs, CTO of Private Equity International

Podcast

Ep #29 Zephr Podcast Sessions

The Cost of Acquisition & Customer Lifetime Value featuring Karsten Madsen, CEO and Founder of Morning Score

Podcast

Ep #28 Zephr Podcast Sessions

Effectively Using Customer Data in Marketing featuring Shawn Azman of Vidora

Podcast

Ep #27 Zephr Podcast Sessions

Why you need to take advantage of user states featuring Chris Scott Co-Founder and CPTO of Zephr

Podcast

Ep #26 Zephr Podcast Sessions

James Henderson (Zephr CEO) interviews Julian Thorne (Dennis Publishing), Debora Brooksbank-Taylor (New Scientist) and John Schaefli (FIPP)

Podcast

Ep #25 Zephr Podcast Sessions

Why Subscription Strategies are so Popular featuring Robbie Kellman Baxter of Peninsula Strategies

Podcast

Ep #24 Zephr Podcast Sessions

Digital Transformation for B2B Publishing and Events featuring Ricardo Molina of Brightbull

Podcast

Ep #23 Zephr Podcast Sessions

Ads & Subscription Teams Working Together featuring Michael Mendoza, CEO, Lineup Systems

Podcast

Ep #22 Zephr Podcast Sessions

Creating a Publishing Strategy featuring Justin Wohl, CRO at Salon.com


Podcast

Ep #21 Zephr Podcast Sessions

Reader Revenues & Customer Value Chain featuring Grzegorz Piechota of INMA


Podcast

Ep #20 Zephr Podcast Sessions

Cross Collaboration Between Agencies and Publishers featuring Bianca Allan of the Financial Times

Podcast

Ep #19 Zephr Podcast Sessions

Taking a Global Role, Where to Start! featuring Richard Harding, Group CTO, of Haymarket Media

Podcast

Ep #18 Zephr Podcast Sessions

Future of Publishing Monetisation featuring Rob Kinsella, Head of Client Solutions, at the Irish Times

Podcast

Ep #17 Zephr Podcast Sessions

Shifting Perspectives in Sales Raoul Monks, Founder and Director of Flume Sales Training

Podcast

Ep #16 Zephr Podcast Sessions

Behavioural Pricing featuring Florian Bauer of Vocatus AG.


Podcast

Ep #15 Zephr Podcast Sessions

New Revenue Streams, featuring Simona Zanette, MD Hearst Digital SA


Podcast

Ep #14 Zephr Podcast Sessions

Why Brands Leverage Video featuring Josh Bloom, previous Head of Video at Mumsnet

Podcast

Ep #13 Zephr Podcast Sessions

Reducing Churn and Increasing Retention, featuring Jeppe Bjerrum of Jysk Fynske!


Podcast

Ep #12 Zephr Podcast Sessions

Web Monetisation, featuring David Lockie, Founder of Pragmatic


Podcast

Ep #11 Zephr Podcast Sessions

Growth Amid Uncertaintly, conducted by the brilliant Collingwood Advisory


Podcast

Ep #10 Zephr Podcast Sessions

Pivoting Revenues, featuring John Schlaefli, CRO, of FIPP


Podcast

Ep #9 Zephr Podcast Sessions

Choosing your Martech Stack, featuring CEO and Founder of Martech Alliance, Carlos Doughty

Podcast

Ep #8 Zephr Podcast Sessions

Keyword Blocking and Brand Safety, featuring GM of Mantis (A Reach PLC company), Ben Pheloung

Podcast

Ep #7 Zephr Podcast Sessions

Selling in a Crisis, featuring Martin Maynard of Spread the Word Media


Podcast

Ep #6 Zephr Podcast Sessions

Subscriber Strategy, featuring Tor Jacobsen of Schibsted


Podcast

Ep #5 Zephr Podcast Sessions

Optimising Ad Inventory, featuring CEO of Browsi, Nate Zenou


Podcast

Ep #4 Zephr Podcast Sessions

Demand Generation vs Lead Generation, featuring founder and MD of Martech Tracker, Jordan Adams

Podcast

Ep #3 Zephr Podcast Sessions

Product Management, featuring Deputy Head of Product, Richard Holden


Podcast

Ep #2 Zephr Podcast Sessions

Propensity Modelling, featuring CEO of Mather Economics Matt Lindsay 


Podcast

Ep #1 Zephr Podcast Sessions

Customer Lifetime Value, featuring CEO of Big Wheel Consultancy Julian Thorne


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