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Paywall Pain Points in the Post-Cookie Media Landscape

Paywalls are arguably one of the most important aspects of any subscription business. Allowing media companies to build closer relationships with their readers, avoid reliance on third-party cookies, and win back declining advertising dollars.

Yet, for such an integral component, so much of what makes a paywall strategy effective still remains unclear!

Sign in today to discover:

  • How to choose the right paywall for your business
  • Build vs buy: deciding on the best way to implement
  • How to find a good paywall provider
  • Why pay-for news is more than just a tech purchase
  • What the paywall MVP looks like
  • How to use data to inform your paywall strategies

 

Our expert panel moderated by James Hewes, President & CEO of  Fipp includes Ana Lobb, VP Media & Publishing at MPP; Alun Hunter, Co-Founder at HBM Advisory; Mark Whistler, Head of Product Marketing and Enablement at Zephr.

Whether you’re looking to create a pay-for news strategy or update your existing one, this webinar will cover everything you need to know.

Zephr Webinar March 16 (1200 × 675px)

 

Watch the webinar now!