Paywalls are arguably one of the most important aspects of any subscription business. Allowing media companies to build closer relationships with their readers, avoid reliance on third-party cookies, and win back declining advertising dollars.
Yet, for such an integral component, so much of what makes a paywall strategy effective still remains unclear!
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Our expert panel moderated by James Hewes, President & CEO of Fipp includes Ana Lobb, VP Media & Publishing at MPP; Alun Hunter, Co-Founder at HBM Advisory; Mark Whistler, Head of Product Marketing and Enablement at Zephr.
Whether you’re looking to create a pay-for news strategy or update your existing one, this webinar will cover everything you need to know.